Workshop Leader:
Dr. Harvey Levenson

Dr. Harvey Robert Levenson is a Professor and Department Head of Graphic Communication at Cal Poly State University. His teaching and research specialties are printing, technology, communication, media, and research methods.

Dr. Levenson holds four degrees in printing and communication. They include a Ph. D. in Rhetoric and Communication from the University of Pittsburgh, a M. S. degree in Printing Management from South Dakota State University, a B. S. degree in Printing from the Rochester Institute of Technology, and an A. A. S. degree in Graphic Arts and Advertising Technology from New York City College of Technology.

Prior to joining Cal Poly in 1983, Dr. Levenson founded and chaired the Division of Graphics, Design, and Communication at La Roche College in Pittsburgh, Pennsylvania before which he was Associate Director of Technical Services for the Graphic Arts Technical Foundation (GATF), also in Pittsburgh. He is the recipient of many awards and honors for his contributions to graphic arts education and technology. Over the years, he has actively served on committees and boards of many graphic arts organizations including GATF, the Technical Association of the Graphic Arts (TAGA), Electronic Document Systems Foundation (EDSF), and the Graphic Arts Literacy Alliance (GALA). Dr. Levenson was also elected to the GATF Society of Fellows.

Dr. Levenson is an active researcher, consultant, and speaker on matters related to printing, technology, media, and communication. He has authored many articles and books on these subjects and has consulted for hundreds of printing plants and vendors throughout the world.

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Printing Industry Overview

The printing industry is among the largest employers in today's economy, but knowing how the components of this complex process fit together can be a challenge! Learn how inspiration turns into printed products during this dynamic workshop full of hands-on labs and demonstrations.

Workshop Dates:
March 18-20, 2009

Who Should Attend:
Newly hired sales and customer support personnel, graphic designers and art directors, administrative staff or anyone else needing a clear picture of how today's printing and publishing industry operates.

Day 1 Program: Sales, Service and Prepress
This program reveals how projects destined for ink on paper move from graphic design to the printshop's computer graphics specialists, and explains the crucial role that salespeople and customer support personnel play in that process. We will also examine the new technologies and business practices that are reshaping the relationship between print buyers and suppliers.

You will learn:

~ The key personnel responsible for design and print reproduction.

~ How the role of print salespeople has been changed by the introduction of desktop publishing tools.

~ What tasks are performed by customer service, estimators and production planners.

~ How graphic design differs from prepress.

~ How preflight checks can improve customer satisfaction.

~ Why printing presses use cyan, magenta, yellow and black ink.

~ What makes a digital proof acceptable – or not!

Day 2 Program: Offset and Flexo Printing
This exciting program offers ample hands-on experiences with both offset and flexo presses, and examines the important role of substrates (paper) and inks. We'll also compare flexo and offset with other widely used printing methods, including digital printing, letterpress and screen printing.

You will learn:

~ How to measure the key characteristics of printing ink using a spectrophotometer and other laboratory equipment.

~ The major concerns of operating a printing press.

~ How test forms are used to determine optimal press conditions.

~ Key differences between flexographic and offset printing.

~ How paper is handled by sheetfed and web (rollfed) presses.

~ How multi-color presses achieve registration.

~ The difference between prepress trapping and ink trap on press.

Day 3 Program: Digital Print and Postpress
During this final day, we'll examine the exciting new world of "print on demand" as well as those essential processes that occur after the presses have stopped running: paper folding, binding, die cutting and more. Many printers have also introduced mailing and fulfillment services, so this program will explain how these ventures complement your company's existing print capabilities.

You will learn:

~ The advantages (and disadvantages) of digital print.

~ How to create and output personalized documents.

~ The finishing techniques that can make your project stand out.

~ Which mailing services are easy to offer your customers.

~ The difference between warehousing, kitting and bill-as-release.

Attendees receive a complimentary copy of Introduction to Graphic Communication by Harvey Robert Levenson, Department Head of Graphic Communication at Cal Poly, a $25 value.

Program fee for this three-day workshop is $799 (includes lunch and refreshments)
Registration services provided by Cal Poly Continuing Education;
follow this link to register on-line using Cal Poly's secure website
OR register by phone at (805) 756-2053

WORKSHOP OUTLINE (subject to change)

	Sales, Service and Prepress

8:30 am	Overview of the Major Print Processes
10:00 am	Break
10:15 am	Who's Who in the Printing Industry
12:00 pm	Lunch
1:00 pm	Color Theory for Print Reproduction
2:45 pm	Break
3:00 pm	Prepress Workflow Lab
4:45 pm	Daily Wrap-up

	Offset and Flexo Printing

8:30 am	Process Control
9:15 am	Paper and Ink Testing Lab
10:00 am	Break
10:15 am	Offset Press Lab
12:00 pm	Lunch
1:00 pm	Flexo Principles and Platemaking
2:45 pm	Break
3:00 pm	Flexo Press Lab
4:45 pm	Daily Wrap-up

	Digital Print and Postpress

8:30 am	Digital Printing Overview
10:00 am	Break
10:15 am	Digital Press and Variable Data Lab
12:00 pm	Lunch
1:00 pm	Imposition and the Bindery
3:00 pm	Break
3:15 pm	Finishing Processes
4:00 pm	Mailing and Fulfillment
4:45 pm	Wrap-up and Evaluations, Presentation of Attendance Certificates