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HD Flexo Bootcamp

Workshop Overview

There is no reason why commercial printers and other graphic communication service providers cannot specialize to serve the printing needs of niche markets.

This is the first in a series of programs for printers and other service provides on how to increase business and profits through specialization.

This workshop will help capture business from three large users of printing:

  • Non-profit organizations
  • Travel & leisure companies
  • Retail establishments

With over 60 market verticals and sub-groups all digesting content at a ferocious pace, the big challenge becomes how to satisfy that need with effective customer campaigns. Customers today expect more from their service providers. Research has shown that the majority of end users want to work with providers that understand their specific business needs. There is no reason why commercial printers with excess capacity cannot provide this service.

Steven Schnoll

Join GrCI Associate Steven Schnoll and Cal Poly Graphic Communication faculty to learn how you can become an even more integral part of your customers' business by selling and creating cross-media programs that align to customer business needs.

Learn more about the workshop instructors here.

You will learn:

  • The latest market trends and opportunities for Non-Profits, Travel & Leisure, and Retail markets.
  • Where growth opportunities exist in each of these vertical markets and how you can position yourself to solve these key customer needs.
  • How to leverage new technology, products, and services to accelerate your success in these industry segments
  • The know-how to develop a ready-to-implement marketing plan.

Workshop Dates:

September 8-10, 2014

Date: September 8-10, 2014

Time: 8 AM – 5 PM

Location: Cal Poly State University, San Luis Obispo, California

Who Should Attend?

This program is designed for graphic communication service providers. They are:

  • Printers
  • Publishers
  • Packaging companies
  • Advertising agencies
  • Marketing firms
  • Graphic designers
  • Website developers
  • Internet companies
  • Social media users

Workshop Outline

Subject to Change

Day One

Time Event
8:00 am Continental Breakfast
8:30 am Introduction to Vertical Niche Marketing
9:00 am The Role of Data
9:30 am Cross Media
10:30 am Break
10:45 am Technology
12:00 pm Lunch
1:00 pm Introduction to Non-Profits
1:30 pm Building Campaign Knowledge
2:30 pm Break
2:45 pm Vendor Campaign Optimization
4:30 pm Wrap up – Evaluating the Dynamics of Non-Profits
5:00 pm Adjourn for Day

Day Two

Time Event
8:00 am Continental Breakfast
8:30 am Introduction to Travel & Leisure
9:00 am Breaking Down the Segments
9:30 am Cross Media
10:30 am Break
10:45 am Building Campaigns
12:00 pm Lunch
1:00 pm Introduction to Retail
1:30 pm Defining the Segments
2:30 pm Break
2:45 pm Consumer Campaign Strategy and Optimization
4:30 pm Wrap up – Evaluating the Dynamics of Travel & Leisure and Retail
5:00 pm Adjourn for Day

Day Three

Time Event
8:00 am Continental Breakfast
8:30 am Creating Vertical Niche Marketing Plans
12:00 pm Lunch
1:00 pm Review of Marketing Plans
4:00 pm Wrap up – Take Aways and Evaluations
5:00 pm Program Adjournment

Contact Us

The GrCI is located on the Cal Poly Campus in Building 26 Room 221.

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Upcoming Events

Career Fair

Winter Career Fair

January 30, 2015

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