GrCI Webinars

WhatTheyThink and GrCI Collaborate on
Innovative Industry Educational Program

WhatTheyThink, a leading media, market intelligence and research company for the printing and publishing industries, is partnering with the Graphic Communication Institute (GrCI) at Cal Poly State University, San Luis Obispo, to bring an innovative education webinar series to printing and publishing executives. This affordable program will be delivered by Cal Poly professors who are recognized industry experts in their respective subject areas. Participants may register for individual or all sessions by visiting and selecting the Webinars tab.

“Our sponsored webinars have been a huge success for us, their sponsors and attendees,” said Randy Davidson, President of WhatTheyThink. “As companies in our industry work to redefine themselves in the face of structural change and economic stress, the time is right to introduce a more in-depth program that will deliver “hands-on” practical information and actionable advice that can be immediately used to better align businesses with current market needs. We are pleased to be partnering with Cal Poly and the GrCI and leveraging its subject matter expertise in these important programs to benefit our readers.”

Initial programs will be conducted in July, August and September as described below. Webinars can be accessed for an affordable fee of $99 with discounts for multiple attendees from one company or for preregistering for two or more webinars. This includes attendance at the live program and access to the webinar archive for later review. Educators and students may attend sessions at a discounted fee. Scheduled programs include:

Lean Manufacturing

This three-part series will be conducted by professor Kevin Cooper and by professor Ken Macro. Regardless of the business strategies that a graphic arts operation or industry supplier chooses to pursue, the most important underlying consideration is a streamlined, efficient, and automated operation. Implementing Lean Manufacturing practices is a requirement for any graphic communication business—including printers and vendors—expecting to not only survive but thrive. This series will provide in-depth insight into how to get started with Lean. For participants who purchase all of the sessions at the same time, a discounted rate of $89 per session is available. Dates and topics:

September 30, 2009: Sustainability and Lean and Knowledge Management 

The Green Train: The 5Ws to Catching and Sustaining it, a Combination for Profitability

Each participant will have the opportunity to receive a copy of the book coauthored by professor Kevin Cooper and professor Ken Macro, “Lean Printing: Pathway to Success,” from PIA at half price, and will be entitled to one free consultation via email.

“We are delighted to be partnering with WhatTheyThink in this important program, allowing us to take advantage of WhatTheyThink’s large audience and proven webinar platform,” said Harvey Levenson, Graphic Communication Department Head at Cal Poly. “Our professors have substantial practical experience in their subject areas and are working hard to ensure that the educational content is relevant to today’s and tomorrow’s industry, is top notch, and will provide participants with actionable information they can immediately put to work. Making these sessions available via the web keeps them affordable and allows busy professionals to schedule this learning experience with minimal disruption to their business day.”

WhatTheyThink and Cal Poly’s GrCI will be publishing additional dates and topics in the coming weeks. Webinar registration is available by visiting and selecting the Webinars tab.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

Today's economic uncertainty can present many challenges, but also many opportunities. The current situation can be viewed as an opportunity to rethink efficient print production, engage your employees in helping to improve the business, streamline, eliminate waste, and make sure that your company survives and thrives.

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