Archived Press Releases & News About GrCI

The Graphic Communication Institute (GrCI) promotes the study of graphic communication technology and management by providing education in both traditional and digital technologies. GrCI's partners in the media are particularly important in helping us spread the word of these worthwhile activities. Our most recent announcements are shown below.


Cal Poly and NASA/JPL's Partner in Building a Model for Effective Website Communication

NOVEMBER 03, 2014

SAN LUIS OBISPO, CA — The nation's leading robotic space exploration institution came to Cal Poly in San Luis Obispo, California, for assistance in optimizing the effectiveness of its website development practices for communicating scientific, technical, and educational outreach information internally, nationally, and around the world.

Headed by Mr. Sunjay Moorthy, Manager, Graphics Services, and Installation Printing Management Officer at the NASA/Jet Propulsion Laboratory (JPL) of the California Institute of Technology (Caltech) in Pasadena, California, JPL put together an initiative to make sure that its website communication services are second to none worldwide in conveying scientific, technical and educational outreach information. Moorthy, a long-time JPL communication leader, was the brainchild behind this initiative.

To achieve the stated goal, Moorthy initiated a dialogue with Dr. Harvey R. Levenson, Professor Emeritus and Director of the Graphic Communication Institute at Cal Poly (GrCI)—an exchange that has since resulted in an ongoing collaboration between the two institutions. The initial set of conversations led to an arrangement whereby the GrCI conducted a technical audit of JPL's website procedures related to design, applications, methods, processes, technologies, and personnel. The GrCI is an internationally recognized industry service arm of Cal Poly's Graphic Communication Department. The GrCI focuses on research, testing, product evaluations, consulting, training, seminars, workshops, conferences, and publishing. The technical audit was conducted by Levenson and by Steven Noone, GrCI Associate and website design and development expert.

For more visit our Special Projects Page

Cal Poly Research Suggests Digital Technology Will Revolutionize Packaging Industry Marketing

OCTOBER 1, 2014

SAN LUIS OBISPO, CA — The Graphic Communication Institute (GrCI) at Cal Poly, in partnership with Summit Media Group’s Packaging World, has released the results of new market research in packaging, which suggests that emerging digital technologies will revolutionize packaging marketing.

Titled “Innovation in Marketing Through Packaging Technology,” the research looks at four groups of companies engaged in the packaging supply chain: consumer product companies, converters, contract packagers, and commercial printers. It explores key issues facing the industry, such as the ability of packaging to enhance consumer marketing; standard stock keeping unit (SKU) proliferation and its impact on the packaging supply chain; digital printing as an emerging solution; and the potential for new technologies to create market disruption by challenging traditional conversion processes and business models.

The study provides insight into the packaging supply chain through more than 5,000 data points collected from 550 respondents. The executive summary explores issues that include:

  • How technology is changing the way consumer product goods (CPG) brand owners’ package and market their products;
  • How label and packaging converters are responding to the demands CPG companies place on them;
  • The extent to which digital printing is recognized as an emerging solution among various groups in the supply chain;
  • Perceptions and adoption of augmented reality, near-field communication, 3-D printing, and printed electronics; and
  • Whether new entrants to the packaging supply chain will challenge converters through the adoption of digitally enabled technologies.

“This research project is seminal in its multidisciplinary approach at the intersection of marketing, packaging and graphic communication. It’s clear that packaging is the next medium to revolutionize through digital technology,” said GrCI Director Harvey Levenson.

Joe Angel, president and CEO of Summit Media Group Inc., said, “The impact on marketing via packaging technology continues to be an evolving area and will be for a long time. We are privileged to partner with an outstanding institution like Cal Poly on this groundbreaking research.”

Participating sponsors include the Graphic Arts Show Company (GASC); Tag and Label Management Institute (TLMI); PMMI, The Association for Packaging and Processing Technologies; Contract Packaging Association (CPA); Paper, Film and Foil Converting Association (PFFC); Converting and Package Printing Expo (CPP Expo); Hewlett Packard Company; Xeikon America; Heidelberg USA; Coveris Global; Indopoly Swakarsa; Canon USA; and Domino USA.

Carl Joachim, Cal Poly GrCI associate; Pat Reynolds, editor of Packaging World; and Jack Knott, former CEO of Exopack/Coveris, will present the findings from 9 to 10 a.m. Monday, Sept. 29, at GRAPH EXPO at McCormick Place in Chicago, Ill., in Room N-426ab, North Hall, Level 4.

The research will also be highlighted as part of The Innovation Stage presentations during PACK EXPO, Nov. 2-5 in Chicago.

Copies of the research and a customer seminar series based on research findings will be offered through the GrCI. For details, visit 

Cal Poly’s Graphic Communication Institute Publishes Industry Leader’s Book


SAN LUIS OBISPO, CA — The Graphic Communication Institute (GrCI) at Cal Poly and printing industry leader Frank Romano have partnered to publish Romano’s latest book, “History of the Phototypesetting Era.”

The publication traces one of the most important eras in printing history, including the technological transition and the impact of phototypesetting that linked hot metal typesetting and letterpress printing with the computer age.

“This book is a time capsule for an era of technological upheaval in the printing industry,” Romano said. “The narrative ends in 1985 as desktop publishing and laser image-setting were introduced.”

After years of preparation, Romano spent 10 weeks at Cal Poly finalizing the manuscript with 13 Cal Poly students as co-authors. The Graphic Communication Department’s student-run printing, publishing and imaging company, University Graphic Systems, was responsible for the production, and GrCI Manager Lyndee Sing provided project oversight.

“The ‘History of the Phototypesetting Era’ is an educational marvel,” said Ken Macro, chair of Cal Poly’s Graphic Communication Department. “Not only did Frank Romano provide students with a phenomenal opportunity to engage applicable skill sets in the production of a book, he also broadened their knowledge base in the detailed and vast — yet short — technological era that bridged analog with digital. We thank Frank for his commitment to graphic communication education.”

Proceeds from the book’s sales will go to support graphic communication education at Cal Poly. Each book is signed by Frank Romano and is available on the GrCI website () and Amazon.

“History of the Phototypesetting Era” will also be available for purchase at the Cal Poly Graphic Communication Department booth at Graph Expo in Chicago Sept. 28-Oct. 1. Romano will have an exclusive book-signing event from 1 p.m. to 4 p.m. Tuesday, Sept. 30, at the booth.

Toners 2014 Wraps Up 31st Conference in Santa Barbara, California: Kodak's Disclosure of Near 100 Percent Color Biotoner Dominates Event

JUNE 9, 2014

VENTURA, CALIFORNIA - The Tiara Group, in conjunction with the Graphic Communication Institute (GrCI) at Cal Poly State University in San Luis Obispo, California hosted its 31st annual Toner Conference at Fess Parker's elegant seaside resort in Santa Barbara, California.

The three-day event, with attendees from 20 states and five nations, began with two Tutorials-Toners 101 and Inkjet Inks 101-on Monday, June 2, followed by a Cocktail Reception in the Reagan Room. The next two days were dedicated to talks and panel discussions focused on the battle between inkjet and toner technology for office desktop printing applications as well as the introduction of an important area of digital printing - production printing. The event included a mini-expo with displays by many of the conference sponsors. The conference sponsors were Actionable Intelligence; Diamond Research Corporation; Esprix Technologies; Everlight Chemical; Hosokawa Micron Powder Systems; Konica Minolta; Memjet; NETZSCH; Orient Corporation of America; Trend Toner Imaging; Ultrex, and Xanté.

Robert C. Ross Jr., CEO and Founder of Xanté (also representing Memjet), delivered a stirring Keynote Address regarding the impact on desktop business and high-speed wide-format printing of page wide, stationary nozzle arrays.

Renowned imaging Consultant, Dr. Ray A. Work III, reinforced the inkjet printing advances with an update stressing the latest devices from HP (Officejet Pro X) and Brother's newest printer, a 100-page per minute HLS7000dn.

What was unique about this year's event is the partnership that organizer and The Tiara Group's Managing Director, Terry Gorka, negotiated with Cal Poly's GrCI that brought in speakers and delegates from the commercial printing and publishing sector. Those digital print applications comprise the lion's share of the toner and inkjet business. Indeed, it was revealed that narrow format, monochrome, desktop office printing represents a mere 3 percent to 5 percent of the total revenue generated by the overall print market (office and home color printing represents an estimated 15 percent).

An OEM panel provided a lively discussion on production printing. The panelists included Ken Butcher, Director of Production Print/Digital Press, Ultrex (representing Konica Minolta);Tom McHugh, General Manager - Materials Technology & Business Development, Eastman Kodak Company;Robert Ross, CEO and Founder, Xanté;Ron Sarne, Business Development Manager, Hewlett Packard Graphic Solutions;Kevin Shimamoto, VP Sales & Marketing, Memjet Wide Format, Memjet; and Leon Williams, Chief Scientist for Fiery, Electronics for Imaging (EFI).

Kodak's Dr. Tomas McHugh stunned delegates when he revealed that Kodak had achieved practically 100 percent biocontent in a chemical color toner that is planned to be in semi-works production this August and full-scale production by June 2015. McHugh explained that actual levels of sustainable ingredients are somewhat above 95 percent biocontent. He also indicated that Kodak has entered into an agreement with Static Control (Sanford, NC) for the worldwide marketing, sale, and distribution of this new line of Kodak biotoners.

In an unexpected presentation on Tuesday, June 3rd, Dr. Harvey R. Levenson, Professor Emeritus and Director of Cal Poly's GrCI, announced that an Endowment Fund had been established at the university in the name of Art Diamond & The Tiara Group. The Fund will support research, education and training in toner, photoreceptor and inkjet technology as well as offering one or more scholarships, depending on the income generated.

Art Diamond was presented with a plaque honoring his efforts in expanding imaging technology and toner manufacturing worldwide, and received a standing ovation from speakers and delegates.

Another feature of this year's conference was the increased emphasis on panel discussions. Called "open mike" sessions, they ranged from the growth of service as an income stream that now surpasses consumables, to the main considerations impacting office printing.

Attendees also heard talks on specialty toners, biotoners, pigments and colorants, toner resins and waxes, toner additives, nano-pigment dispersions, industry litigation, and the protection of intellectual property.

Imaging consultant Graham Galliford, now Asia Pacific Regional Manager for the TROY Group, discussed worldwide toner production with his estimates of tonnage produced in each geographic region.

The three-day event included outdoor lunches and receptions overlooking Santa Barbara's sunny beaches; highly conducive for networking, a hallmark of The Tiara Group's planned toner conferences.

Tiara Group and Cal Poly Partner for Toners 2014 Conference

JANUARY 31, 2014

VENTURA, CALIFORNIA — The Tiara Group in conjunction with Diamond Research Corporation (DRC), is proud to announce a strategic alliance with the Graphic Communication Institute at Cal Poly (GrCI) for the Tiara Group Toner Conference to be held at Fess Parker's Doubletree Resort in Santa Barbara, California, on June 2-4, 2014.

The GrCI is an arm of the Graphics Communication Department of California Polytechnic State University in San Luis Obispo, California.

The 2014 Toner Conference will include a range of quality presenters focusing on the most pivotal matters affecting the industry. The talks will include extensive market analysis; monochrome and color toners; biotoners; liquid and ceramic toners; advances in toner plant equipment; status of toner cartridge remanufacturing operations; production printing; and more.

Terry Gorka, Managing Director of The Tiara Group, said, “Production printing is a new component of the conference to introduce attendees to practical applications of toners that bring bottom-line results through more efficient production, improved quality, and greater profitability.”

The 2014 pre-conference Tutorials will feature two classroom-style presentations on toner and inkjet processes, including the variety of products and their application in the marketplace. “The Tutorials,” Gorka said, “are a great way for those who are new to the industry to learn the fundamentals of toner and inkjet inks production in a knowledge-packed environment presented by industry experts.”

The GrCI is a leading graphic communication institute that focuses on research, testing, product evaluations, consulting training, seminars, workshops, conferences, and publishing. As one example, the GrCI develops the educational seminar program for the annual Graph Expo exposition in Chicago and for the PRINT SHOW held every four years in Chicago.

Gorka commented, “This is a very exciting alliance. Cal Poly’s GrCI works closely with many of the major OEMs and their involvement will help to make the Toner Conference a more comprehensive industry event.”

Harvey Levenson, Director of the GrCI, said, “Cal Poly is committed to supporting technological advances in the production and distribution of print. Developments in toner technology, and the printing systems that use them, have kept the graphic communication industry vibrant with great promise for profitable growth in the future. Partnering with The Tiara Group in the 2014 Toner Conference further affirms our commitment to the industry.”

Toners 2014 will provide a unique opportunity to reconnect with the industry's key players from around the world, face-to-face. Chairman, Art Diamond, started the Toner Conference in 1984 and has been at the helm ever since. Diamond, The Tiara Group, and the GrCI have created a comprehensive program responsive to the technological developments, trending markets, and industry challenges.

The conference will also feature a mini industry exposition featuring some of the newest innovative technologies and services offered by OEM’s and others supporting toner technology.

Fess Parker's Doubletree Resort features spacious beachfront accommodations in the magical city of Santa Barbara with its sub-tropical weather, golf courses, specialty restaurants, and outstanding entertainment.

For more information, please contact:

Terry Gorka
Managing Director
The Tiara Group


Lyndee Sing

Printlandia: Ink and Beyond, 2014: The Series

MAY 31, 2014

PORTLAND, OREGON — Pacific Printing Industries Association—PPIA ( and the Graphic Communication Institute at Cal Poly—GrCI ( and have partnered in developing a seminar series entitled, “Printlandia—Ink and Beyond.”

Developed through the Cal Poly Brian Dammeier PPIA Endowment for the Graphic Arts, this series of seminars is designed specifically for PPI members and other graphic/visual communication companies located in the Pacific Northwest of the United States including Alaska, Hawaii, Idaho, Montana, Oregon, and Washington.

Harvey Levenson, Cal Poly Professor Emeritus and Director of the GrCI said, "This seminar series is meant to provide regional firms in the Pacific Northwest with a competitive edge locally, regionally, and nationally in commercial printing, packaging, digital printing, and overall business strategic planning in an ever-changing graphic communication world. The seminars are being largely funded by income earned from the Cal Poly PPIA endowment established in honor of the late Brian Dammeier, a prominent Pacific Northwest printer and early PPIA leader."

"Brian's hope for this fund was to have the Pacific Northwest, and its significant printing population, be recognized by students as a great place to live as well as to work," shared Ray Lawton, Lawton Printing and past PPI Educational Trustee. "Although the jobs he envisioned in his day are significantly different than today, the purpose and the reasons for living in the Pacific Northwest and the opportunities in the totality of the graphic communication world are the same."

Because of the funding, registrants will have the opportunity to attend at well below market price for such industry programs. "This is how," Levenson continued, "endowments for education also pay dividends to industry."

The featured seminar dates, titles, and instructors are:

  • May 22, "Lean Printing: Pathway to Success," conducted by Cal Poly professor Kevin Cooper
  • August 19, "Opening New Markets through Product Development," conducted by Cal Poly professor Ken Macro
  • November 5, "Growing Your Business with Vertical Niche Marketing," conducted by industry expert and GrCI Associate Steven Schnoll

These one-day seminars will be conducted at the PPI Association/Leadership Development Center in Portland, Oregon.

Jules VanSant, PPI Association Executive Director, said, "We are excited to partner with the brain trust at Cal Poly to bring cutting edge information into the region we serve. The Printlandia mantra has been about thinking ahead and navigating future business decisions with intelligence and relevant information. We are taking it from an annual conference format to a deeper dive at one-day nuggets to enable a variety of companies and department heads to build strategic planning from. The 2014 topics integrate together to assist in the creation of a roadmap towards continued success."

"The PPI staff is prepared to assist in making travel arrangements for those coming in from outside the Portland area. We are thrilled to be able to keep the pricing affordable for these important training sessions, "VanSant said.

The seminars will be video recorded for live streaming or on-demand for viewing at Cal Poly; a condition of the endowment is that students have the opportunity to benefit from such industry programs that are funded.

Details and registration information can be found at: > events.

IDEAlliance Releases Results of Wide/Grand Format Inkjet System Study

DECEMBER 9, 2013

ALEXANDRIA, VIRGINIA — The IDEAlliance Inkjet RoundUP is an independent third party technical evaluation of leading commercial roll to roll and flatbed, wide and grand format inkjet printing systems for the display graphics, signage and POP industries. The IDEAlliance Inkjet RoundUP explored the state-of-the-art as it relates to wide format signage printing. Eleven suppliers submitted twenty-four system configurations for evaluation. The results of this report offers existing users and prospective buyers critical business intelligence about the world’s leading wide format inkjet systems.

This report does not make recommendations on individual proprietary systems, but provides independent, un-biased, sound technical data on system performance and capabilities. IDEAlliance recommends the report be used to evaluate systems’ relevance to specific business requirements and priorities.

Systems were submitted by:

  1. Agfa Graphics
  2. CGS
  3. Durst US
  4. Electronics for Imaging (EFI)
  5. EPSON America Inc
  7. Hewlett Packard Company
  8. Mimaki USA
  9. Mutoh America Inc.
  10. Océ Display Graphics Systems Inc.
  11. Seiko Instruments USA, Inc.

Systems were evaluated in:

  1. Color Gamut
  2. Color Management
  3. Uniformity
  4. Repeatability
  5. Registration
  6. Ink consumption
  7. Print Speed
  8. Rub Resistance
  9. Weathering
  10. System Price

Steve Bonoff, IDEAlliance Executive Vice President, commented, "IDEAlliance is proud to take a leadership role in the industry, serving as an independent resource for proven best practices and technology reviews. Evaluations of this type improves technologies, advances the industry, and grows opportunities for our members."

"The study indicates there are some exciting products on the market with good color, good speed and good image qualities such as permanence and weatherability," said study director, Dr. Abhay Sharma, Ryerson University. "The ability of color management systems to control color and achieve target values is exceptional, with many dedicated RIP systems providing workflows to achieve accurate color and also verify that color to a print standard or in-house specification."

Devices studied used light or eco solvent inks, UV-curable inks or latex ink. Media used ranges from card stock to cast or calendared vinyl to rigid media including Coroplast. Viewing distances for these products range from point-of-purchase to greater distances for street signs, banners and billboards. Testing was conducted under the direction of Lyndee Sing and Dr. Xiaoying Rong of California Polytechnic State University (CalPoly).

The first 200 copies of the results report are bound with actual test sheets submitted for evaluation. The report is available for purchase at or by calling 703-837-1070.

Cal Poly Partners with Exopack to Explore Packaging Innovation

AUGUST 6, 2013

SAN LUIS OBISPO — The Cal Poly Graphic Communication Institute (GrCI) hosted an executive forum on July 24, 2013, that brought together some of the world’s leading corporations to discuss issues and explore innovations in competitive packaging.

The forum, titled “Innovation in Marketing through Packaging Technology,” was sponsored by Exopack, a leading service provider in the flexible packaging industry. Participants at the event represented many of Exopack’s largest customers, key members of the Exopack executive team, and faculty from Cal Poly’s Graphic Communication and Industrial Technology departments.

Carl Joachim, Cal Poly GrCI associate and expert in digital printing, worked with Exopack to develop the forum, which was built around one over-arching theme: the intersection between brand marketing, packaging and emerging trends in graphic communication technology.

“In working with converters such as Exopack, it’s becoming increasingly clear there is a need to bring together key players in the value chain and to leverage emerging graphic communication technology in packaging’s role in the marketing mix,” Joachim said. “Our objective at Cal Poly was to bring in speakers with deep-rooted experience in packaging and academia to generate discussion and customer insights to help Exopack evolve its offerings.”

Cal Poly faculty presented research and forecasts for packaging innovation in three primary areas: print processes, including flexo, digital and 3-D; electronically enabled packaging with topics such as augmented reality and near-field communication; and a consumer’s point of view on the role of packaging in the marketing mix. The university’s packaging program faculty focused on marketing issues related to the design of package forms and graphics; the specifications of materials and machinery; the evaluation of package systems; and planning and coordinating packaging requirements.

Specific topics covered included micro-market segmentation leading to SKU (Stock Keeping Unit) proliferation; time to market; promotional packaging; brand and consumer interaction enabled by the rapid increase in smartphone adoption; and the role of the package in marketing. Also discussed were QR codes and other applications that enable the consumer to interact with packaging, including near-field communication, augmented reality, printed electronics, and digital printing.

GrCI director Harvey Levenson recognizes the role of packaging in commerce today and prospects for the future. “The need for creative and competitive packaging has grown because of new digital media, and this will continue in the future,” he said. “We have resources and programs to prepare people to enter this field and to provide training and development opportunities for professionals already engaged in packaging.”

The partnership between Cal Poly and Exopack proved to be beneficial for both parties. Jack Knott, president and chief executive officer of Exopack, said, “Cal Poly developed the perfect approach to help us educate our customers and create a highly engaging discussion. This was truly a creative learning event for all of us, and we’ll look for ways to expand the program in the future so that all Exopack customers can become part of this educational process.”

Cal Poly Provides Commercial Print Training To UPS Store

SEPTEMBER 13, 2011

SAN LUIS OBISPO – The UPS Store and the Graphic Communication Institute (GrCI) at California Polytechnic State University, San Luis Obispo, have developed a new training program designed to help The UPS Store network advance its capabilities in the commercial printing industry.

The three-day program, led by the faculty and staff of Cal Poly’s Graphic Communication Department, provides participants an intensive, hands-on experience using the latest software and digital printing and finishing technologies.

“As small businesses look for cost-effective marketing solutions, we feel this training enables us to enhance the print capabilities and support infrastructure for The UPS Store network,” said Bill Martin, the company’s vice president of print services. “Eighty percent of the U.S. population lives within five miles of one of The UPS Store’s nearly 4,400 branches, allowing us to efficiently serve the print needs of individuals, small businesses and enterprise customers with distributed workforces.”

Twelve three-day programs were recently conducted at Cal Poly over a six-month period for approximately 150 representatives of The UPS Store from across the United States. Those representatives will train their employees at The UPS Store locations nationwide. The intention is to provide The UPS Store network the knowledge and tools needed to produce high-quality print materials for customers, from simple fliers, brochures and letterheads to more complex full-color booklets and customized calendars.

“While much of the commercial printing industry is in retrenchment, The UPS Store is expanding as a new resource for printing services in nearly every community – sort of a rebirth of the neighborhood print shop in a new and improved digital form,” said Harvey Levenson, head of Cal Poly’s Graphic Communication Department. “This is good for customers, good for the vendors, and good for the printing industry as a whole.”

Approximately 550 hours went into producing the program. Equipment suppliers, including HP, Konica Minolta, Ricoh, Xerox, Martin Yale, GBC, Baumfolder and Southwest Binding & Laminating, installed the equipment in Cal Poly’s laboratories for the training.

“This program is by far the most intensive we’ve done in the decades we’ve been conducting training for the industry,” Levenson said.

GrCI Manager Lyndee Sing said, “The graphic arts industry is changing, and many more of today's customers are looking for companies that can provide short-run color and on-demand printing. I have no doubt that with the training received at Cal Poly, The UPS Store is now better able to understand the expectations of their customers and how to meet them.”

Hurst Graphics introduces Clean Air Press Wash

MAY 20, 2010

Hurst Graphics, Santa Barbara, California, introduced CLIMAX 495 CLEAN AIR PRESS WASH, a high performance, sustainable, biodegradable, deep cleaning blanket and roller wash. Trademarked a CleanGredients formulated product containing new generation solvents that provide a more eco-friendly and an efficient alternative to traditional solvents, CLIMAX 495 is a one-step press wash having a clear and stable micro emulsion, and requires no pre-mixing.

CLIMAX 495 went through about a year of rigid testing at the Graphic Communication Institute at Cal Poly and was field-tested at commercial printing sites.

The Cal Poly tests were conducted on a Heidelberg Speedmaster CD 74 press. Professor Xiaoying Rong, who supervised the tests, said, "The test results are encouraging and showed that good results can be achieved with an automatic wash-up system. Under our current press conditions, we setup the press with Hurst's CLIMAX 495 solution to wash the inking system first without water being involved. The wash-up tray blade was then engaged to remove dissolved ink. The water application was for rinsing after the dissolved ink had been removed. This setting utilized the full power of the Hurst solution, and reduced the total wash up time."

Joanne Hirsh, president of Hurst Graphics, said, "We live in a complex and increasingly environmentally concerned world that calls for new and different approaches to a manufacturing process that is more than half a millennium old. The changes we have seen in the last decade dwarf the accumulated changes over the previous half-century. Enterprising commercial, small offset and quick printers realize that they need to employ a range of technologies to remain compliant and competitive in this rapidly changing world."

Ben Seas, Director of Sales and Technical Support, further notes, "For deep, thorough cleaning of ink rollers, Climax 495 works better than conventional solvents." The product meets the rigid California regulations for VOC emissions and flash point. There are no residues or oils that may contaminate ink-causing fluctuations in ink density and ink water balance. The formulation does not include esters that, after continued use, may cause swelling of blankets and rollers thereby reducing print quality. There are no hazardous air pollutants or other ingredients considered unacceptable by the EPA."

Consider CLIMAX the new 'urban standard' for sustainable pressroom solutions.

Independent tests developed by Kramer Ink in conjunction with S.C.P.I.A, and accepted by SCAQMD were also conducted by Kramer. Kramer Ink Technical Director, Bob Chase, approved the ease and quickness of the cleanup, and observed the fact that there was no solvent retention on the rollers. The test results were very similar to the control test.

Re-inking maximized in seven minutes with no loss of tack. The Technical Director said, "There is no change in the run-up time for the ink to reach its initial tack on our tests.

GASC partners with Cal Poly for Graph Expo 2010 conference

MARCH 16, 2010

Reston, VA - The Graphic Arts Show Company (GASC) announced it has partnered with the Graphic Communication Institute (GrCI) of California Polytechnic State University to produce the conference portion of this fall's GRAPH EXPO 2010. With the partnership, GRAPH EXPO aims to add a new dimension to the show's educational offerings, allowing graphic communication professionals the opportunity to benefit from the unsurpassed industry knowledge and expertise of one of the nation's most respected graphic communication departments. GRAPH EXPO 2010, the year's largest graphic communication exhibition and conference in the Americas, will take place October 3 - 6 in Chicago's McCormick Place South. The educational conference will take place from Sunday through Tuesday.

As part of the agreement, Dr. Harvey R. Levenson, head of Cal Poly's Graphic Communication Department, and Lyndee Sing, Manager of the GrCI, will act as conference coordinators for GRAPH EXPO's seminar programming. Levenson and Sing will organize the overall content of the conference and participate in recommending session leaders for the nearly 50 seminar sessions planned. The combination of Dr. Levenson's industry expertise, and GRAPH EXPO's ability to offer education customized for 11 of the industry's key market segments, promises to deliver a quality, and personalized, conference experience for all attendees.

"The Graphic Communication Department at Cal Poly is one of the foremost higher education graphic communication programs in the country, and the Graphic Communication Institute at Cal Poly delivers topnotch professional development to industry executives from across the nation. Through this partnership and team approach with the GrCI, GRAPH EXPO conference attendees will get a unique, innovative perspective on the latest industry trends and concerns that they wouldn't be able to get anywhere else," said Ralph Nappi, President of GASC.

Dr. Levenson said, "Through our Graphic Communication Institute at Cal Poly, we know exactly the kind of technology and business issues graphic communication service providers face every day. Between the exhibition and the educational conference, GRAPH EXPO offers an ideal way to address those issues and answer attendee questions about how best to grow their businesses. This partnership allows us to add even more in-depth knowledge and technology-oriented discussions to GRAPH EXPO's already excellent educational programming to really take attendees' knowledge to the next level."

As with previous GRAPH EXPO educational offerings, the conference sessions at GRAPH EXPO 2010 will emphasize how to take greatest advantage of the latest industry trends and technologies, offer practical methods to boost profits and lower costs, and reveal innovative business ideas for getting ahead of the competition. The nearly 50 seminars will span 20 subject categories:

  • Cloud Computing
  • Color Management
  • Design
  • Digital
  • Entrepreneurship
  • Executive Management
  • Interactive Media
  • Lean Management and Manufacturing
  • Mailing & Fulfillment
  • Mergers, Joint Ventures and Acquisitions
  • Pre-media
  • Print Buying
  • Printable Electronics
  • Production
  • Sales & Marketing
  • Social Networking
  • Sustainability
  • Transactional
  • Trends & Opportunities, and
  • Workflow

The in-depth executive level sessions and hands-on skill building workshops will address the needs of 11 distinct market segments:

  • Commercial printers
  • In-plant printers
  • Package & specialty printers
  • Book printers & publishers
  • Digital print imaging/quick & instant printers
  • Wide format printers
  • Mailing & fulfillment pros
  • Transactional printers
  • Newspaper printers & publishers
  • Creative services/advertising/marketing pros, and
  • Print buyers.

As a lead-in to GRAPH EXPO 2010, graphic communication professionals are invited to attend the 15th edition of the annual EXECUTIVE OUTLOOK Conference, which takes place the day before GRAPH EXPO 2010 on Saturday, October 2, from 8 a.m. to 5:30 p.m. in McCormick Place South. The popular technology trends update conference addresses the latest topics of interest to industry professionals. During the conference luncheon, the much-heralded announcement of the Positively Print program award recipients will take place with each of the nominees individually introduced and recognized for the important role they play in artfully-and effectively-promoting the enduring value, effectiveness and power of print in today's media mix. The EXECUTIVE OUTLOOK Conference will conclude with the announcement of the MUST SEE 'EMS nominees, a roundup of the most intriguing and game-changing technologies and products exhibited at GRAPH EXPO.

Recognized as the commercial printing, publishing, mailing and transactional exposition for the Americas, GRAPH EXPO 2010 themed, "The Next Generation of Print," has been designed to offer a customized show-going experience to a diverse spectrum of attendees. The exhibition will offer the latest graphic communication technologies in live equipment demonstrations across the expansive show floor and education on the most in-demand products and profit-making opportunities. In addition to the debut of News Print-the newspaper pavilion, attendees will find six other special interest sections on the show floor. These include PackPrint, covering package printing; Future Print, featuring two of today's hottest technologies Printed Electronics and RFID; the Mailing & Fulfillment Center, the industry's largest mailing event anywhere in the Americas; the second annual GREENspace, a showcase on sustainability and eco-friendly products and services; and the Prepress/Software-Design and Press/Finishing sections.



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